TUDOR's Sustainability Journey: Building Responsible Luxury Watchmaking

A Strategy That Continues to Evolve

Sustainability has been on TUDOR's agenda since 2023, but the latest report marks a significant step forward. Following an extensive review of its operations and stakeholder expectations, the brand has refined its strategy around four priorities, creating a clearer roadmap for the future.

This evolution reflects an important shift. Rather than viewing sustainability solely through an environmental lens, TUDOR now considers how every decision affects its products, employees, suppliers, customers and wider communities. It is a philosophy built on continuous improvement rather than one-off initiatives.

Looking Beyond the Workshop

One of the report's greatest strengths is that it follows the complete journey of a TUDOR watch. Responsibility begins at the design stage, where sustainability is increasingly considered alongside performance and aesthetics. It continues into sourcing, where the company recognises that many of the most significant environmental and social impacts occur long before components arrive at the manufacture.

To address this, TUDOR has strengthened supply chain transparency, with complete mapping of its gold supply chain and greater visibility across other key materials. Its procurement strategy considers issues ranging from climate change, biodiversity and water management to workers' rights and community impact. Suppliers are expected to uphold the same ethical standards through responsible procurement policies, collaboration and ongoing development.

Inside the Manufacture, the focus turns to reducing raw material consumption, particularly precious metals, by minimising waste and improving material recovery processes. The company has also launched biodiversity and water initiatives while measuring the carbon footprint of major events, including ‘Watches and Wonders’ and the ‘Giro d'Italia’, recognising that sustainability extends beyond manufacturing alone.

Even after a watch leaves the manufacture, the journey continues. Through its international after-sales service network, TUDOR ensures its watches remain reliable for decades. It's a reminder that one of the most sustainable products is one designed to be maintained rather than replaced.

Looking Ahead

TUDOR's 2025 Sustainability Report demonstrates that responsibility is becoming part of the brand's DNA, from design and sourcing to manufacturing, governance and long-term service. It is an approach that respects traditional Swiss craftsmanship while recognising the expectations of a changing world.

For collectors, that's an encouraging direction. The qualities that make a mechanical watch desirable, precision, durability and longevity, are the very same qualities that support a more responsible future.